The biggest brand in Esports now partnering with one of the most recognizable brands in all of sports. Faze Clan x Manchester City have collaborated together previously, most notably when Man City had their US Tour.
This partnership will allow both Faze Clan and Manchester City to put together special videos to put out to both fans of the Premier League team, as well as the Esports Organization. This partnership will allow both to continue to grow their already sizable viewer base on platforms such as youtube.
One of the most exciting things that will come from this partnership is for the Fifa Pro Players who are contracted to Faze Clan. This partnership will grant the Faze Clan Fifa players access to a state of the art training facility that Manchester City already has. It will be interesting to see how this impacts the growth and future partnerships that are made with other Esports organizations and possibly other professional sports organizations.