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Capcom is trying something new on the business side for Street Fighter V: Arcade Edition. The publisher announced that the game is adding optional “sponsored content” on December 11, and it will come in the form of advertisements to tell you about the Capcom Pro Tour competitive gaming event, content bundles for the game, and extra costumes you can buy.

The ads will show up in “several locations” throughout the game, including loading screens, tournament stages, and even on characters themselves. Specifically, characters will now have a new “Ad Style” option that will display sponsored content on clothing or the character

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